In MOJO’s visual communication, we combined the distinctive character of its products with a contemporary, cinematic visual language. VANTA contributed to the development of the visual direction and the production of both campaign and always-on content.
CREATIVE DIRECTION / VISUAL DEVELOPMENT / AI PRODUCTION / MOTION & STILLS
01 //
BUILDING THE VISUAL WORLD
The visual world is built around contrasting light, tactile materials and distinctive brand atmospheres. The goal was to create a recognizable yet flexible visual system that can evolve across new products, campaigns and formats.
02 //
ALWAYS-ON CONTENT
The visual system is translated into platform-specific short-form videos, product films and still imagery. These highly adaptable formats enable a consistent brand presence and a higher volume of content, while maintaining a cohesive visual identity.
